註記  
BM0168849    
      The method is the message : rethinking McLuhan through critical theory / Paul Grosswiler 總館; 302.23092 G914   c1998
BM0168850    
      The targeted audience : internet and database marketing strategies for broadcasters / Dean Sakai 總館; 658.800285 Sa29   1999
BM0168851    
      Visual literacy : how to read and use information in graphic form / Marcia Weaver 總館; 302.23 W379   c1999
BM0168852    
      The 3M model of motivation and personality : theory and empirical applications to consumer behavior / 總館; 658.8342 M871-2   c2000
BM0168853    
      Advanced media planning / by John R. Rossiter and Peter J. Danaher 總館; 659.111 R736   c1998
BM0168854    
      Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson 總館; 658.8342 P441 5th.ed.   c1999
BM0168855    
      Design and management of service processes : keeping customers for life / Rohit Ramaswamy 總館; 658.812 R141   1996
BM0168856    
      Developing a winning marketing plan / William A. Cohen 總館; 658.802 C66-2   c1987
BM0168857    
      Direct marketing : strategy, planning, execution / Edward Nash 總館; 658.84 N172 4th.ed.   c2000
BM0168858    
      The limits to satisfaction : an essay on the problem of needs and commodities / William Leiss 總館; 333.8 L535   c1988
BM0168859    
      Making customer satisfaction happen : a strategy for delighting customers / Roderick M. McNealy 總館; 658.812 M233   1998
BM0168860    
      Managing customer value : creating quality and service that customers can see / Bradley T. Gale with 總館; 658.812 G131   c1994
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